Objective: Get shoppers to pick up a bottle of Heinz ketchup to always have
on hand.
on hand.
Solution: Heinz Ketchup is a no-judge zone. As long as you like it, we like it.
COPYWRITER ✧ JILLIAN VIRGEN
![](https://cdn.myportfolio.com/c57169f6-d8c0-41d0-9ce1-23e74ac80dec/c410330e-34eb-4907-8731-2f3a429e60da_rw_3840.png?h=5eee2b21dead5967aeb905ca4f173fec)
OOH 1
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OOH 2
![](https://cdn.myportfolio.com/c57169f6-d8c0-41d0-9ce1-23e74ac80dec/535e1223-ddf7-4698-bbcf-83bb59864c19_rw_1200.gif?h=80e9713d7fe69a3d6d7457b872650002)
Instagram Story Ad 1
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Instagram Story Ad 2