Digital storefronts
Digital screens will replace storefronts in select DMAs to create moments of unexpected awe, as the target embarks on back-to-school shopping. The displays feature an untethered, AI-powered mannequin, while her less-tech-savvy friends remain marionettes. Shoppers can stop and interact with the mannequin before seeing our branded message, “Untether from Expectations.”
Digital Storefront
We expect this execution to garner 14 million impressions and generate leads and sales. 70% of consumers immediately visited a business after exposure to a place-based ad and 50% are more likely to purchase.
Interactive Street Furniture
Interactive Street Furniture offers a seated break from the hustle and bustle of sidewalks and campus walkways. These cozy chairs are weight-censored. When triggered, a screen will light up, reminding consumers of the expectations they face.
Interactive Digital Street Furniture
According to Hubspot, 77% of marketers agree that this interactive content results in high reach and frequency once again showing our target the benefits of life UNTETHERED FROM EXPECTATIONS. This tactic will generate 16 million impressions, enlightening our target.
Untether Together Fest
We’ll promote Untether Together Fest, our experiential event, on social media and college campuses. Free tickets on Eventbrite will invite our target to the Barclay’s Center in NYC for a collaborative, awe-inspiring, highly social event.
We targeted areas with an above-average index of 18-24-year-olds and high college enrollment rates. We also chose cities that had a high population of women and LGBTQ+ friendly communities according to SimplyAnalytics, HubSpot, and U.S. Census.
Experiential Untether Together Fest
Booths across the venue will walk our pioneers through a variety of experiences, including relaxation rooms, workshops, and galleries. Our branded stage will host a fashion show with 3D-printed outfits designed entirely through VR, highlighting ways to style the headset.
VR Fashion Runway
3D Cameras allow virtual attendees to tune in through Horizon Venues. Social posts using our event hashtag #UntetherTogether resulting in online community and earned media. Concept testing revealed that Over 94 percent of our respondents strongly understood our campaign message and the majority felt connected to it.
VR Art Gallery
Our campaign was crafted to be inspirational and unexpected, delivering content that resonated with the target audience without feeling like traditional advertising. Whether you are a student or a parent, we are all tethered to expectations. Our campaign sheds light on this problem, which can be overcome by showing how Meta Quest 2 provides an escape to be yourself. It’s time. Untether from Expectations. Quest is Ready.
