Problem: Consumers are looking for dependable batteries that
last a long time.
Solution: No one likes replacing batteries. Duracell’s “Power to Spare” campaign demonstrates the satisfaction of having not only durable batteries in the house but plenty to spare.

Digital Banner

Print Ad

Bus Shelter

Experiential Plush Pit
The audience has a minute to dive into a pit of plush batteries for the chance to win a year's supply of Duracell batteries. Participants must find a pair of real Duracell batteries amongst a sea of big, plush ones.

This will show how hard it is for people to find batteries when they need them and emphasize the importance of having spare batteries.

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