DURACELL

Problem: Consumers are looking for dependable batteries that
last a long time.

Solution: No one likes replacing batteries. Duracell’s “Power to Spare” campaign demonstrates the satisfaction of having not only durable batteries in the house but plenty to spare.

COPYWRITER ✧ JOHHNY VASALLO

Digital Banner

Print Ad

Bus Shelter

Experiential Plush Pit

The audience has a minute to dive into a pit of plush batteries for the chance to win a year's supply of Duracell batteries. Participants must find a pair of real Duracell batteries amongst a sea of big, plush ones.

This will show how hard it is for people to find batteries when they need them and emphasize the importance of having spare batteries.

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