DURACELL

In response to consumer demand for reliable, long-lasting batteries, we developed the "power to spare" campaign. The concept centered around the insight that no one likes the hassle of frequently replacing batteries. our solution emphasized the satisfaction of always having durable batteries on hand, with plenty to spare for any need. The campaign showcased the convenience and peace of mind that come with a well-stocked supply of dependable Duracell batteries, reinforcing the brand's promise of long-lasting power.

COPYWRITER ✧ JOHHNY VASALLO

Digital Banner

Print Ad

Bus Shelter

Experiential Plush Pit

We designed an interactive experience where participants had one minute to dive into a pit filled with oversized plush batteries to find a hidden pair of real Duracell batteries. This challenge highlights the frustration of searching for batteries when they are most needed, underscoring the importance of having a reliable supply at home. The experience reinforces the campaign's message that with Duracell, you're always prepared with dependable batteries ready to go. Successful participants win a year's supply of Duracell batteries, further driving home the peace of mind that comes with being well-stocked.

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